The Great British Baking Show ™

Alison Hammond: "So, for your first ever challenge, the judges would like you to bake an elevated version of your signature loaf cake."

Prue Leith: "A loaf cake just means a cake that's in the shape of a loaf."

Paul Hollywood: "It's all about the sponge, it's about the texture, and it's about the flavour. It's like the baking holy trinity. "